About Us

Built for dealers bypeople that get it.

In an industry where most software feels like it was designed for someone else, we set out to build the platform dealers actually need.

Proud to partner with

Our mission

Built with a simple goal: help dealers close more deals, faster.

Transax was built by people who've worked the showroom floor, run dealerships, and shipped the software dealers actually use every day. That mix of operator and builder shapes every decision we make — one platform that handles every step of the sale, plays well with the systems you already trust, and gets weighed against the only metric that matters: units closed.

Our story

From vision to innovation.

The problem was clear

Dealers were stuck stitching together seven different vendors — a CRM that didn't talk to texting, finance that didn't talk to inventory, an analytics dashboard nobody opened. Leads fell through the cracks. Deals stalled in the gap between tools.

Problem

We built the solution

One platform that handles every step of the sale: capture, connect, qualify, finance, and close. Built to integrate with whatever DMS, website, or lender stack you already have — so you replace the friction, not the systems that work.

Solution

Our standard is excellence

We measure ourselves on the metric that matters: units closed. Every feature, every release, every support ticket gets weighed against whether it helps you sell more — faster, with less friction, with happier customers.

Standard

What we believe

Dealerships deserve better tech.

Software must work for you

Dealers deserve tools that support the whole journey — from first contact to final signature — . From first contact to final signature: with speed, clarity, and control.

Customer experience matters more than ever

Great tech should help you serve customers better — not replace the handshake, just make it easier to get there.

Make it simple to move fast

Speed closes deals. We design for clarity, responsiveness, and automation — so your team can act quickly without digging through dashboards.

Respect the customer experience

Every interaction matters: a text, a quote, a signature. We help dealers deliver a connected, professional, seamless journey from start to finish.

Frequently asked questions.

Transax is a complete dealership platform built for trailer, powersports, and equipment dealers. It brings sales, financing, communication, and automation into one system — so you can move faster, stay organized, and deliver a better customer experience. From first contact to final signature to service scheduling, Transax keeps everything connected. Whether you're looking to modernize your sales process or fully automate follow-ups, Transax offers flexible tiers to fit your dealership's needs.

Transax replaces multiple disconnected tools with one fast, easy-to-use platform that your team will actually enjoy using. Our platform was built from the ground up for dealers, by people who know how dealers actually work.

Depending on the level you subscribe to, Transax includes: Unified messaging (text & email), CRM and lead tracking, Quote builder and digital deal sheets, Soft credit pull and financing tools, Trade-in forms and vehicle valuations, E-signatures and payment requests, AI Agent (optional) for lead handling and automation, DMS integration (Lightspeed, Dx1, ZiiDMS, & more).

Yes. Transax plays well with others. We offer: Website integrations (including Dealer Spike, Grow Digital, TrailerCentral, and more), CRM syncing (with tools like Lightspeed, Eleads, Connect CRM, and others), Zapier integration to connect Transax with almost anything else (Facebook, DealerSocket, etc). If you have a custom system, we're happy to explore integration options.

We serve independent and franchise dealers in: Powersports, Trailers, AG + Heavy equipment, Golf carts, Marine, RV, H-D, BRP, Ebikes, Rentals and service-based dealerships. If you're selling, financing, or servicing vehicles or equipment, Transax is built for you.

Want to see what a platform built by dealers, for dealers looks like?

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