Introducing the first Digital Retail Platform for OPE at Equip Expo 2023

Johnathan Aguero
October 18, 2023

Make it easy for customers to transact from anywhere

This year at Equip Exposition, Transax is introducing a first-of-its kind Digital Retail Platform for equipment dealerships. The platform allows customers to start and complete quotes and deals on a dealership’s existing website—including payment. The Customer Engagement tools allow customers to complete a purchase their way and include business texting, e-signatures on forms, e-payments, and more. Not only does this result in higher quality leads and more sales directly, but a happier and larger customer base.

For OEMs, there's a significant opportunity to support dealership network sales volume and customer experience while enhancing the consumer's brand experience.

October 17-20th, we invite you to join us at the Expo in Louisville, Kentucky–Booth #4001–to experience firsthand the future of equipment retail. Take a test drive of Transax, and see how your customers can do as much of the deal as they want online–from any device.

Ask us about

  • Which existing websites the finance shopping tools and Buy Now system work with? (almost all)
  • The difference between Digital Retail and ecommerce
  • The first e-payments platform to offer Fraud Protection

Your journey to simplified transactions begins at Booth #4001. See you at Equip Expo 2023!

Want to learn more? Please reach us at Booth #4001, by email at, or by phone at: (616) 303-8350.

Map to the Transax booth (#4001) at Equip Expo