Transax Powering Up AIMExpo’s Dealer Tech Zone and Digital Engagement Workshop

Johnathan Aguero
January 11, 2024

Transax Powering Up AIMExpo’s Dealer Tech Zone and Digital Engagement Workshop

IRVINE, CA – January 10, 2024 – (Motor Sports NewsWire) – Transax, the pioneering digital retail platform for powersports, will sponsor the Dealer Tech Zone at this year’s AIMExpo in Las Vegas, February 6-8. The company will also sponsor a Digital Engagement Dealer Workshop on Thursday, February 8, in addition to exhibiting on the show floor.

AIMExpo, the premiere powersports industry event, is the perfect place for Transax to feature its groundbreaking digital retail platform, which includes everything needed to move deals forward at any time and place.

“We are thrilled to offer the first complete digital retail platform for powersports dealers and manufacturers, powering a flexible buying experience that customers love,” said Johnathan Aguero, Transax Vice President of Sales and Strategic Partnerships. “Our sponsorship of the Dealer Tech Zone and the Digital Engagement Workshop underscores our dedication to helping powersports dealers use technology in pursuit of an easy buying experience.”

The Digital Engagement Workshop topic will be “Digital Success,” and industry experts including Judson Gingrich of GroDigital, Sara Hey of Bob Clements International, Jay Taylor of Remote Finance Group, and Johnathan Aguero from Transax, will discuss and show the audience how an easy Digital Success Worksheet can help dealers identify their biggest areas of opportunity. The session and provided collateral will cover industry and economic trends, and expose gaps in areas ranging from digital marketing and operations to customer satisfaction and F&I – leaving dealers with insights into their own top priorities for the next year. The workshop will be held on the Disruptive Thinking stage on February 8 at 10:00 a.m.

The Dealer Tech Zone powered by Transax Digital Retail, located near the center of the show floor, is the perfect place to charge your mobile devices, take a break, or sit down for a quick conversation.

“AIMExpo brings the industry together around the latest products and ideas, and dealers and members of the greater powersports industry attend the show to get business done,” said Cinnamon Kernes, vice president, market expansion at the Motorcycle Industry Council. “Centrally located on the show floor, the Dealer Tech Zone powered by Transax Digital Retail will be one of our most popular spots, as it offers charging stations, comfortable seating, and valuable opportunities to connect and network.”

For more information and a hands-on look at the Transax Digital Retail Platform and to learn how the platform can support your dealership, please visit the Transax booth (#4067) on the far side of the Dealer Recharge Zone.

About Transax

Transax is the first complete Digital Retail Platform for powersports dealers and manufacturers. Transax provides everything a dealership needs to extend their personal sales experience to wherever the customer is – even enabling a full guided checkout and payment experience on your existing website. The Customer Engagement capabilities include everything dealers need to move deals forward no matter where their customers are – e-quotes with payment links, e-signatures, full business texting support, and integrated finance. For the latest news and updates on Transax Digital Retail, visit us at or follow us on social media: LinkedIn/Facebook.

About AIMExpo

Celebrating its 10th year, the American International Motorcycle Expo is North America’s largest powersports tradeshow with global reach. The Motorcycle Industry Council hosts this exposition on an annual basis to help Connect, Engage, and Unite the industry to address the opportunities and challenges in the powersports industry. AIMExpo 2024 will be held in Las Vegas at the world famous Las Vegas Convention Center from February 6-8, 2024.

About The Motorcycle Industry Council

The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at, and through the weekly MIC RideReport. For more information on MIC membership, visit