Press Release: Diamond C Trailers Enhances Purchase Experience With Transax Digital Retail

Johnathan Aguero
May 16, 2024

Diamond C Trailers Enhances Purchase Experience With Transax Digital Retail

Diamond C Trailers, a leading manufacturer of premium trailers, is excited to announce a strategic partnership with Transax, the premier Digital Retail Platform for the trailer industry. This collaboration supports Diamond C dealers in making the buying process for Diamond C trailers more convenient– making it significantly easier for customers to shop directly with the dealership and through the Diamond C Inventory Display, called the DC Marketplace.

Connecting Buyers With Dealers

The Diamond C Digital Retail Program connects buyers with trailers in two key ways:

Dealer Digital Retail Program: By offering Diamond C dealers introductory coop funds toward the Transax Connected Commerce Platform for dealers, which helps dealers connect more effectively with customers while enhancing the website and finance experiences. In addition to enabling the dealer to safely take a down payment–or even a full payment on their dealer website inventory, the Transax platform includes a finance and lending platform and customer engagement tools. The objective? More qualified leads, more finance applications, and less time spent by dealership staff, with a faster, more convenient buying experience for the customer.

Enhanced DC Marketplace:

Diamond C will use the Transax Digital Retail elements to enhance Diamond C’s dealership inventory marketplace–also known as the DC Marketplace. These enhancements will allow customers to request information using their preferred communication medium, apply for financing, and for participating dealers, easily reserve trailers directly through the Diamond C website. This will make it easier for anyone to buy the Diamond C trailer they need.

A Prudent, Future-Focused Step

Cade Hart, Brand Manager at Diamond C Trailers, expressed his enthusiasm about the partnership, stating, "By integrating Transax’s Connected Commerce solutions, we are enhancing the excellent, personal service that Diamond C dealers offer–helping dealers provide the most convenient trailer-buying experience possible. This partnership with Transax aligns with our commitment to support our dealer network in providing buyers not only a premium product, but a premium buying experience."

Johnathan Aguero, Vice President of Sales and Strategic Partnerships at Transax, added, "We are looking forward to supporting Diamond C with this Digital Retail Program. Our platform helps make the buying process as smooth and secure as possible for both dealers and customers, and it enables dealers to help more customers with the staff they have today. We’re proud to join Diamond C in its leading-edge support of its dealer network."

About Diamond C Trailers

Diamond C Trailers was founded in Texas in 1985 on traditional family morals, including honesty, respect, humbleness, and pure integrity. Since then, Diamond has grown to become a leading manufacturer of premium steel trailers. Known for its commitment to innovation and quality, Diamond C continues to push the boundaries of manufacturing excellence. For more information, visit

About Transax

Transax is the leading Digital Retail and Finance Platform for the trailer industry, designed to streamline the buying process and enhance customer engagement. Transax's Connected Commerce platform supports dealers in extending their sales experience to any customer, anywhere, with integrated finance options throughout the buying journey. The result? More leads, less time spent, and significantly more finance applications. For more details, please visit

Contact Information:

Diamond C Trailers

Cade Hart

4006 FM 3417, Mt. Pleasant, TX 75455



Johnathan Aguero

146 Monroe Center St NW, Suite 530, Grand Rapids, MI 49503