Transax to Showcase New AI-Powered Features and Return as Dealer Tech Zone Sponsor at AIMExpo
Transax, the all-in-one AI-powered platform for powersports dealers, is returning to AIMExpo with major updates that highlight the company’s growing role in transforming dealership operations. As the official sponsor of the Dealer Tech Zone, Transax will showcase its latest AI-driven capabilities, including the AI Sales Agent for Powersports and its new single-view CRM.
Transax will also host an industry discussion on the rapidly evolving role of AI in dealership operations. Joined by Accelerate2Compliance for a strategic look at emerging compliance requirements, the session will take place Thursday, January 8 at 10:30 AM on the Dealer Evolution Stage.
“We’re entering a time where AI isn’t just a buzzword. It’s becoming core infrastructure for dealers,” says Jared Dowdy, VP of Sales & Strategic Partnerships at Transax. “We’ve built Transax to remove complexity, streamline operations, and give dealers a clear advantage in a tightening market. AIMExpo is the perfect stage to show how the right AI tools can protect margins, simplify compliance, and unlock new efficiency across the entire dealership.”
Featured Experiences at AIMExpo
Throughout the week, Transax will feature several hands-on experiences and new capabilities designed to help dealers enhance efficiency and streamline operations:
- AI Sales Agent Demo: A live demonstration of how AI can fully automate lead follow-up, re-engagement, and customer nurturing to improve sales velocity and conversion.
- Free Dark Web Exposure Report: Through Transax’s partnership with Accelerate2Compliance (A2C), dealers who pre-register for a demo will receive a personalized security report identifying any dealer data currently exposed on the dark web.
- Preview the New Single-View CRM: A first look at the enhanced CRM experience that brings all customer interactions and tools together in one place. Built for the dealers— by the dealers.
How AI Is Reshaping Dealership Operations and What It Means for 2026
As AI moves from trend to operational backbone, dealerships are navigating changes that are reshaping every part of their dealership—from customer engagement to staffing to security. Transax’s educational session will provide a grounded look at what AI is actually doing inside powersports dealerships today.
The session will explore how dealers are using AI to reduce seasonal staffing swings, eliminate repetitive work, and stay competitive during slower months. It will also address the new complexities that come with AI, including the operational considerations dealerships must prepare for as the technology becomes more embedded in daily workflows.
About the Speakers
Jared Dowdy, VP of Sales & Strategic Partnerships at Transax, previously led global dealer training and operations consulting at Harley-Davidson University and has more than 20 years of experience across automotive and powersports—including leadership roles at Hyundai Motor America—Jared brings deep expertise in digital retailing, customer experience transformation, and dealer performance strategy.
Greg Pfleider, CEO of A2C, has led the company since 2020. With a background in investment banking and financial-sector compliance, Greg has a strong track record of revitalizing underperforming territories, expanding sales, and guiding organizations through complex information security requirements. His leadership at A2C reflects his commitment to simplifying compliance for real-world dealership operations.
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About the Dealer Tech Zone
Powered by Transax, the Dealer Tech Zone will once again serve as a central gathering point on the show floor — a space to recharge devices, take a break, or meet with industry peers. Located near the center of the hall, it remains one of the most popular spots at AIMExpo.
About Transax
Transax is the Complete Dealership Platform, that provides an all-in-one AI-powered system for powersports dealers, helping them streamline operations, personalize customer experiences, and automate the workflows that drive revenue. From marketing and sales to financing, automation, and customer engagement, Transax helps dealers operate smarter, faster, and more profitably.
Visit Booth 1034, January 7–9
